About Jack Daniel's
Produced in Lynchburg, Tennessee, Jack Daniel’s is one of America's most iconic whiskeys. Established in 1866 by Jasper Newton "Jack" Daniel, the distillery is one of the oldest registered in the United States.
Jack Daniel’s is famous for its distinctive charcoal mellowing process, known as the Lincoln County Process, where the whiskey is filtered through sugar maple charcoal before aging in charred oak barrels. This process imparts smoothness and a unique flavour profile, with notes of vanilla, caramel, and oak. The brand's flagship whiskey, Jack Daniel's Old No. 7, is a household name that is recognised worldwide.
- Founded in 1866 by Jasper Newton "Jack" Daniel, it is one of the oldest registered distilleries in the U.S.
- Jack Daniel’s undergoes the Lincoln County Process, where the whiskey is filtered through charcoal before aging, classifying it as Tennessee whiskey rather than bourbon.
- The famous No. 7 on the label has an unclear origin, with theories ranging from old registration numbers to a tribute to a lost shipment.
- Despite being made in Lynchburg, the county is dry, meaning whiskey cannot be legally sold there.
